GAMIFICATION – How video games have impacted other industries
Back in February 2010, Jane McGonigal, American game designer and author, spoke at a TED conference about gamification, a term she created after conducting research for her book, Reality is Broken: Why Games Make Us Better and How They Can Change The World.
This week, I discuss gamification, the utilization of game elements in non-game activities.
Check out the video for examples such as Tinder, Microsoft and Starbucks.
Microsoft superbowl ad 2014: http://www.wpcentral.com/microsoft-super-bowl-commercial-2014