Videos

Understanding the Gamer’s Paradigm

I’ve always loved video game marketing. There’s just something about the energetic, fierce branding of video games that really makes me passionate about the video games I love.

When I created my WatchDogs survey a while ago, I was surprised to see that the majority (and I mean a majority) of the four thousand respondents were male. This was very shocking to me! However, it got me thinking about the greater picture of the gaming industry.

Has the video game industry forgotten about other groups in society such as women and seniors? Or are these other societal groups naturally just not interested in games?

Check out my new video where I discuss the issue.

Cheers, and keep on gaming.

Jennie Bharaj

References:

Zammitto VL. Gamers’ personality and their gaming preferences. [Order No. MS23591]. Simon Fraser University (Canada); 2010.

ESA’s Essential Facts About the Computer and Video Game Industry: http://www.theesa.com/facts/pdfs/esa_ef_2013.pdf

Wilson, Timothy and Peter Zackariasson. The Video Game Industry: Formation, Present State, and Future; Routledge, 2012.

 Assassin’s Creed Unity Trailer: https://www.youtube.com/watch?v=xzCEdSKMkdU

Farm Heros: https://www.youtube.com/watch?v=0IfsTTARwjQ

Candy Crush: https://www.youtube.com/watch?v=gPZ_-nKIuT0

Playfish Trailer: https://www.youtube.com/watch?v=lfZ1gZoI4yM

Popcap GamesBejeweled: https://www.youtube.com/watch?v=c0T_ojTNN5g&list=UUZJ001jXajOh1tfc1_wAZeg

Journey Trailer: https://www.youtube.com/watch?v=_mF8KkDiIdk

Valiant Hearts Trailer: https://www.youtube.com/watch?v=MP8q5F6dFqQ

Share Button